Ever heard of atrial fibrillation (AF)?

It might sound complicated, but it’s actually the most common cause of irregular heartbeat and the leading risk factor for stroke in the UK.1

Having AF can make you six times more likely to suffer a stroke.2 But it’s not all bad news. If you have AF your doctor can help you manage it so that you can reduce this risk.1 That’s where the Hey You campaign comes in…

The Hey You campaign aims to raise awareness of the increased risk of stroke caused by atrial fibrillation by harnessing the power of music and rhythm. We want you to pay attention to the rhythm of your heartbeat and spread the word among friends and family to watch out for any signs of irregular heartbeats. Those aged over 65 are most at risk from AF, so should be vigilant about any changes in heart rhythm.3

The campaign will raise awareness of AF and stroke through newspapers, magazines, radio, posters and leaflets that you can pick up in your local GP surgery. You may also see a number of our supporters, talking about the campaign. Have a look through our website to find out more.

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  1. 1. Atrial Fibrillation Association & Anticoagulation Europe (UK). The AF Report. 2012. Available at: http://www.preventaf-strokecrisis.org/files/files/The%20AF%20Report%2014%20April%202012.pdf. [Last accessed October 2016]
  2. 2. ABPI Stroke in Atrial Fibrillation Initiative (SAFI). One Year On: Why are patients still having unnecessary AF-related strokes? 2016. Available at: http://www.abpi.org.uk/media-centre/newsreleases/2016/Documents/Embargo9May_ABPI_OneYearOn_FINALREPORT.pdf. [Last accessed October 2016]
  3. 3. British Heart Foundation. Atrial fibrillation booklet. 2015. Available at: https://www.bhf.org.uk/publications/heart-conditions/atrial-fibrillation. [Last accessed October 2016]